Dave Cook

Get to know the owner of Fire Roasted Coffee Company & Buck the English Bulldog

By the Get Leashed Doggy Style Team

Dave Cook - Get Leashed Magazine

When we met Dave Cook, we thought we were simply meeting the owner of Fire Roasted Coffee. Turns out, Dave is a man who wears many hats; an entrepreneur who operates several businesses in the London, ON area. Each one is connected to the community and plays a role in revitalizing the city. And yet, unsurprisingly, coffee is at the forefront of his ventures, because nothing brings people together quite like a delicious cup of joe.

We caught up with Dave at the Western Fair Farmers’ market. It’s not technically open during weekdays, but Dave keeps his coffee shop going nonetheless, roasting and preparing coffee for shipment while people in-the-know grab a cup and relax on leather couches or get work done at high top tables. With so much space available, his new puppy, Buck, is able to stay out of the way while still getting loads of attention from Dave’s staff and regular customers.

Meeting Dave can instantly increase your appreciation for coffee. He graciously took us through the whole process his beans go through to become the quality coffee known far beyond the boundaries of the market. With so much on the go, it’s obvious that for Dave, a dog keeps him grounded and is a constant sidekick in his everyday adventures.

Read on for more about Dave, the city he loves, and Buck the dog.


Please tell us about yourself:

I am a social entrepreneur that operates The Western Fair and Masonville Farmers’ Markets, London Food Incubator, Habitual Chocolate and the mighty Fire Roasted Coffee Company. My favorite parts of being an entrepreneur are watching our businesses take their place in our community and seeing people interacting with them. Our business is about neighborhood economic development as much as about selling coffee beans, chocolate or vegetables. We have been heavily involved in the redevelopment of London’s Old East Village and love the changes that occur on a daily basis.

A bit about your pet:

My dog’s name is Buck Wild or Buck for short and he is an English bulldog. I have been a sucker for bulldogs for several years now and Buck is my second one. I find that they have a lot of personality and character. They are very expressive when not wanting to do something or when wanting to do something they are determined to do. You can’t help but fall in love with those wrinkly faces. Buck and I are birds of a feather, often going where we have been told we shouldn’t go…lol.

Buck the bulldog - Get Leashed Mag

What does your ideal weekend look like?

My ideal weekend is taking off on my Harley Davidson Fatboy Lo with some camping gear strapped in the saddlebags to go find a nearby beach to camp on. I am hoping to get a carrier/trailer for Buck so that he can join me on the road for camping trips.

Describe your personal style:

I have a very subtle style, and enjoy doing my thing quietly in the background: creating destinations that make people spend time with their friends, neighbors and family. We often set about to do things that have not been done in our city before. I would call my style collaborative chaos.

What inspires you?

My inspiration comes from traveling to cities all over the world that have created dynamic communities that their citizens love to engage with. I collect these great ideas/concepts and bring them home to London, Ontario.

Dave Cook - Get Leashed Mag

How would you describe the look and feel of your shop & home?

I live in the center of my community and business activities. I can walk out my front door and within 5 minutes be in any of my workspaces. I have embraced urban living and have been actively trying to highlight the Old East Village in London as a great place to live and work. People need to realize that it’s in their hands to make great cities and communities. I often work from home with Buck, as being in the food business doesn’t go well with dog-friendly offices.

A story about Buck:

Buck is still a 6 month-old puppy so there are many adventures still to be had. He is a social butterfly who loves our walks in the community as everyone stops to socialize with him. I often think he is more well-known than me as everyone seems to know him along our travels!