Keeping up with the Joneses & Their House of Hounds

By the Get Leashed Doggy Style Team

jones media toronto office dogs

The Toronto-and-New York-based JONES Media touts itself as ‘not your typical media network,’ and upon walking into their Spadina office, it becomes pretty evident that’s far from spin.

To the delight of employees and clients alike, JONES Media is uber pet-friendly. This may even be a Get Leashed record for most dogs on set (luckily, everyone got along for the camera). Greeted by the unofficial welcome committee/watch dogs, Lola and Apples (pugs of co-founder, Cathy), we were overcome with smiles as, one by one, all the dogs of JONES came out to say hello.

Founded in 2013 by veteran media mavens, Cathy Fernandes, Andrea Fernandes, and Erin McDougald, the former colleagues teamed up to help national brands reach influential shoppers in a highly targeted, authentic way. Doing things differently with powerful data is a core competency for the team, using consumer behavior insights to drive real action for their clients and partners. The JONES Family is also a host to content creators, launching The Co. in the fall of 2015 as a destination for relevant and innovative stories.

We sat down with (and gave pats to many members of) the JONES Media family to see how they make their pet-friendly culture work, and flourish. Take a look at this behind the scenes video for a peek into the fluffy mayhem of the shoot.

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Please tell us about what your company does, and what a typical day in the office is like:

JONES is a digital media company that specializes in custom solutions rooted in rich media, influencer activation and content creation.

We have fun, we feed off of each other’s energy and we come up with interesting and strategic concepts. The day also always involves lots of coffee, candy and a trip to the nearby dog park.

Please tell us a bit about your pets: What kinds of pets are allowed in the office, and who usually comes to work?

On any given day at JONES there are between 5 and 10 dogs in the office. And one cat, Princess.

How would you describe your office style and vibe?

Very hip and energetic! It’s a big, bright white space with lots of windows and light. Almost every office has a dog bed and the halls are lined with water dishes.

Has your office always been pet friendly? Is this important to the culture?

Yes, we all love dogs (except Erin). The company started in a much tighter working environment but always had at least one pet in the office. Now, with the larger space it’s amazing to be able to welcome even more fur babies.

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Finally, can you leave us with a funny story (or two) about one of your pets?

From Shelley: Mimi likes to ride in my cruiser bike basket – so she can check out everyone as we ride around the city. Everyone always laughs seeing us on a pink bike with a Yorkie in the basket 🙂

It’s always funny when someone has an accident in the office–everyone points fingers, but no one seems to think it could be their little angel 😉


Take a look at the photos below for more cute tidbits about the dogs of JONES.

To keep up with the JONESES, find them on Instagram and Facebook: