At home with the PR maven and her black labs
By The Get Leashed Doggy Style Team
Walking into Natasha Koifman’s home is like stepping into a gallery. A beautiful and vulnerable Marilyn Monroe, depicted through the lens of Bert Stern’s iconic ‘Last Sitting’ is boldly displayed, matching Natasha’s feminine and powerful presence.
The PR powerhouse, dressed in classic, head-to-toe black with an edge (she never shies away from a skull or a crystal), was remarkably warm, relaxed, and inviting. Of course, it’s also fitting to dress in black when you own two black labs (the pups were allowed on the Minotti sofa, only for the day!), but her home is filled with colors and passion.
Even with her roster of high profile NKPR celebrity and international brand clients in a fast-paced, digital world, Natasha stays cool and calm, likely why she has built impressive teams in both Toronto and New York.
As a design-savvy woman who, admittedly is ‘always on the Internet’, Natasha finds new pieces to add to her home based on feeling, and also draws inspiration from Art Basel, often selecting multiple pieces by the same artist when she discovers and falls in love with their work.
In her front hallway, a substantial Peter Tunney piece with the word “Gratitude” (a word she has tattooed on her arm) puts her fashionable life into perspective. Her career has been built on hard work, relationship building, and taking a leap of faith to start her own business. She is a true inspiration.
Read on as we get to know Natasha and her beloved companions, Grady and Ko-D.
Please tell us about yourself, your profession, and what a typical work day is like.
I am the President of NKPR, a full-service public relations, artist management and digital agency, with offices in Toronto and New York. In my world, there’s really no such thing as a typical work day…but that’s what keeps it exciting 🙂 Much of my day is spent developing strategic programs for NKPR’s clients (MEC, DAVIDsTEA, TD Bank and Line Knitwear, to name a few), brokering partnership deals for the artists we represent (some of whom include Cheryl Hickey, Drena de Niro and David Drebin), and meeting with existing and prospective clients. In the evening, I usually leave the office and head to a client or industry event before coming home to relax with a cup of tea and my dogs.
Please tell us a bit about your dogs. How did these two come into your life?
I have two black labs – Grady (11) and Ko-D (2). Before Ko-D, I had another black lab called Decoy. When he passed away, Grady was so lonely without him that I got Ko-D. Having two different aged dogs is the best – the oldest one trains the younger one, and the younger one looks up to the older one so much. It’s just pure love.
How would you describe your personal style?
Sophisticated with edge.
How would you describe the look and feel of your home?
Sophisticated with edge. Lol.
What does your ideal weekend look like?
My ideal weekend starts off with a workout at Ultimate Athletics (either with my trainer Matt Pauderis, or with a spin class), followed by a coffee (and the occasional homemade Pop-Tart!) at Boxcar Social. I’ll then grab some snacks at Summerhill Market before heading home to relax by my pool with my dogs. The next day, I’ll catch a flight to NYC to head to my apartment there, and will spend the day walking, shopping and preparing for the week ahead. At night to wrap my ideal weekend, I’d go for a late reservation at Carbone, one of my favorite restaurants in New York – I am obsessed with their Caesar salad and spicy rigatoni!.
What inspires you?
I am inspired by the strength in femininity– by the brains, beauty and independent thought of women all over the world, including the 30 incredible women in my office who inspire me every single day.
Finally, can you leave us with a funny story about your pups?
I’m not sure if this funnier because of me or the dog, but I love sleeping with Ko-D because I love the way he snores! He climbs into my bed and I find his snoring really soothing – like a doggy lullaby.