Valerie Stachurski

President of Canada’s Most Charming PR Agency & Her Dog Oscar

By The Get Leashed Doggy Style Team

Valerie Stachurski Charming Media & Oscar the dog

If there are two things the Founders (and furballs) who we profile have in common, it would be vision and hustle. Toronto PR pro Valerie Stachurski is no exception, having built Charming Media from a one woman shop to an agency handling major global brands, charmingly. Her pup, aptly named after the literary figure who has influenced Val most, is a fixture in the office providing comedic relief during fast-paced days. Get to know this #GIRLBOSS and her dog, Oscar, who is always by her side.

Please tell us about yourself, your profession, and what a typical work day is like.

I moved to Toronto on my own about 6 years ago, with an English degree and just enough in the bank to cover 3 month’s rent. After some serious networking and hustle, I feel very blessed to have Charming Media, which just celebrated its 4th year in business. We focus on PR and marketing and I have an amazing team. I can definitely say that our work days are anything but typical! We always have new projects on the go. For example, we are currently working on two big summer campaigns for our client Oxford Properties and their Urban Retail division. I’ve traveled to Turkey twice in the past few months and also to Croatia, hosting press trips for our client, Turkish Airlines. We’re also in the process of on-boarding some really exciting new accounts such as Wolford, Reef, Shumaker and Esthetics Plus. Work is incredibly important to me, but so is my home life. I make sure I do what needs to be done on the work front, while always making enough time in the day for Oscar, my husband and of course, myself.

Please tell us a bit about your dog. How did he come into your life? Is there a story behind the name or particular breed?

Before we were married, my husband worked in BC as an avalanche technician so we were in a long distance relationship for a while. As I was new to Toronto, I needed some company. Oscar is named after Oscar Wilde. My favorite Oscar Wilde quote is “People are either charming or tedious”, which is where Charming Media gets its name. He has been my best friend since day one and I love that I can bring him to work with me when I like.

How would you describe your personal style?

Definitely more classic than trendy. I love fashion, but always tend towards beautiful pieces that I can wear for years.

How would you describe the look and feel of the Charming Media office?

The Charming Media office is a place that was designed to feel extremely welcoming. It’s my first real office space and we were lucky to find this great building right downtown. Our office is warm, friendly and approachable which is how I like to think we are as a company.

What does your ideal weekend look like?

I’m a total homebody and I love where I live.  We’re right on the water and my absolute favorite weekend would involve playing a round of tennis on our courts, suntanning and reading on the terrace and having some friends over for a BBQ. Throw some Netflix in there and I’m in heaven.

What inspires you?

My husband, 100%. He is the most supportive partner in life and business and he inspires me every day to overcome challenges. He has an outlook that is based on living life to the fullest and having fun whereas I tend to enjoy comfortable situations and staying put. He gets me out of my comfort zone, has made me a better entrepreneur and enriched my existence to be more fulfilling.

Finally, can you leave us with a funny story about Oscar?

Well for starters, he embarrassed me wildly during this photo shoot because he was so excited for the attention he peed on the photographer. Oscar is a character through and through. He’s chewed through thousands of dollars of electronics and designer clothes. He can’t control his bladder and he’s a bully. He’ll cry and throw his toys at you, forcing you to play with him. He makes me smile and laugh every day.

Follow Val and her Charming team on Facebook, Twitter, or Instagram.