Paving The Way To Your Pooch’s Heart With The Beloved Dog Pâtisserie
By Si Si Penaloza
Get Leashed staff favorite The Gansevoort Hotel Group recently revealed a new partnership with Lord Jameson Dog Pâtisserie, devoted to the well-being of travelling pups and their families. The result is nothing short of a boon to Manhattan addicted style mavens and their precious pooches. The exclusive Pet Amenity Program is now available at Gansevoort’s New York-based properties, Gansevoort Meatpacking NYC and Gansevoort Park Avenue NYC. The new initiative marks the first time that Lord Jameson has partnered with a hospitality brand.
Gansevoort Hotels is proud to offer pet parents and their four-legged friends a fully-immersive, luxurious stay at either of their New York City properties. The new Pet Amenity Program encourages pet parents to travel with their canine companions. Who needs a sitter when a hotel is this welcoming? Upon check in, owners will receive a dog bed, food and water bowls, a toy, and a stylish collar tag that reads “I am staying at Gansevoort Meatpacking NYC” or “I am staying at Gansevoort Park Avenue NYC”. At turn down service, a beautifully wrapped Lord Jameson treat will be left on the pup’s pillow. Upon check out, a selection of Lord Jameson’s artisanal organic treats will be presented at front of house as a parting gift. The price of the Pet Amenity Program is US$125 per dog.
At the heart of Lord Jameson is an appreciation for the bond between humans and dogs. The brand seeks to kindle the unconditional companionship that dogs have shared with humans for thousands of years by treating dogs to a delightful culinary experience and donating proceeds to support service organizations throughout the country. Prior to entering the boutique pet food business, Lord Jameson had its beginnings in animal-assisted therapy services and partnered with organizations such as The Good Dog Foundation. With such feel-good roots, it’s hard not the get behind this heart of gold startup.
Launched in New York City in summer 2016, Lord Jameson prides itself on artfully pairing all natural, fresh organic ingredients into healthy treats that are gourmet in flavor and beautiful in form. The entire launch line up is made with the highest quality organic ingredients sourced only in the United States, including coconut, fruits and vegetables, oat and rice flour. All treats are vegan and free of preservatives, artificial colors, flavors and GMO ingredients. They are also wheat, corn, soy and dairy free.
Lord Jameson was originally inspired by founder Sarah Goldberger’s loyal dog Jameson. The 6-year-old Cocker Spaniel became a professional certified therapy dog through The Good Dog Foundation in New York City in 2012. Goldberger went through all the training courses and became his certified handler. She told WeWork that she was amazed by “the powerful emotions that my soul would encounter by watching my beloved dog delicately and sweetly brighten the world of others just by being himself—sharing love and affection for all those around him. I call it his “purpose.” I believe every dog has one—a “purpose,” that is—Jameson’s is clearly to help humans heal from emotional and cognitive stresses.” The philanthropic pair have been known to visit Gilda’s Club, NYU, and 80th Street Residence.
Goldberger was driven to build a business to honor the role of dogs in human civilization. What better way to lavish gratitude on a dog than with wholesome treats? Goldberger had been making Jameson’s food for years, including treats, and so began a passion project that will now be shared with scores of Gansevoort guests.