A Pet(Smart) Collaboration in the Making
By Erin Kirkpatrick
Ellen DeGeneres has hosted the Primetime Emmys, Grammy Awards, and the Academy Awards, authored three books, won 29 Emmys and 20 People’s Choice Awards, paved the way for other comedic geniuses, and was recently awarded the Presidential Medal of Freedom from President Barack Obama. Basically, Ellen has succeeded at stealing our hearts time and time again.
As of late, the animal-lover (owner of three dogs and three cats) and talk show host has set her sights on stealing the hearts of our four-legged friends with the release of the ED Ellen DeGeneres-PetSmart collection.
Pet parents get the best of both worlds – Ellen’s style and design sensibility and PetSmart’s pet know-how.
It is too much to hope that Ellen’s dogs – Wolf, a Maltese-Poodle mix, Augie, a little Jack Russell mix, and the newest addition to the family a nine-week-old, mixed breed pup cleverly named Kid — were involved in the four-legged focus groups?
Launched exclusively at PetSmart stores across North America on February 1st, with a phased-rollout in 1,500 stores by March, Ellen’s first venture into the pet sphere offers pet parents and their furry companions an exciting selection of over 250 products definitely worth begging for.
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“You’ll find adorable pet accessories from clothing to collars, leashes. Adorableness is what you’ll find, and you’ll find something for every animal in your life. There’s nothing that the world need more of right now than love, joy, and kindness. Can I get a Hallelujah?” says Ellen’s unmistakable voice in a promo video posted on ED by Ellen’s Instagram account.
We bow down to you, Ellen!
In 2016, pet owners in the United States spent an estimated $62.5 billion. With items starting at $4.00 and capping at $60.00, Ellen’s collaboration with PetSmart saves pet owners money and encourages some mad style envy. Is that sailor dress available in size 6? How many is too many wristlets?
Healthy doses of love, joy, and kindness live in the chic patterned toys, beds, apparel, leashes, harnesses, carriers, bowls, and other natural beauty and at-home grooming supplies that will make their way onto PetSmart shelves this year, with seasonal updates expected.
Let’s take a peek at the Spring/Summer line from ED Ellen DeGeneres-PetSmart’s Spring/Summer collection. Love, Nautical, Sport and Scribble Dog-themed prints and patterns, oh my!
Seriously. Be prepared for cuteness. Take a look at some of our favorite pieces below.
In Canada, see the ED collection at PetSmart.ca