Erica Fox

The Foxtrot Digital Communications CEO With Her Indonesian Rescue, Sam

By The Get Leashed Doggy Style Team

Travel is a beautiful thing to broaden horizons, change perspectives, and in some cases bring back more than memories. Erica Fox, the vivacious CEO of her own communications firm, left Jakarta with not only professional experience, but also her beloved Sam, a rescue dog native to rural Indonesia. We met up with her in Yorkville to talk training techniques, get her advice on out of country animal adoption, and to also take a peek at her killer, eclectic closet. Have a look at Erica and Sam’s special bond below.

Please tell us about yourself, your profession, and what a typical work day is like:

I am Erica Fox, CEO of Foxtrot Digital Communications. We are a boutique digital marketing and PR firm in Toronto. My typical workday is always mixed – sometimes I may find myself at a photo or video shoot, a client event, media segment, or brainstorming with my team at the office. I always make time to do something creative every day and stay inspired.

Please tell us a bit about Sam. How did he come into your life? Is there a story behind the name or particular breed?

Sam is a very special dog. We met in Jakarta, Indonesia, where I was the CEO of I visited the Jakarta Animal Aid Network and fell in love with him immediately. He is a mixed breed dog that is native to the rural areas of Indonesia.

Do you have any advice for someone looking to rescue a dog from another country?

If you’re in another country and you would like to get a dog, make sure you understand the rules about exporting your dog from its native country, bringing your dog back to your home country and travelling with your dog. Importing dogs and travelling with them is a very complicated process and it will impact the breed and age you choose to adopt.

You and Sam have such a great bond. How did you work on training and helping him feel comfortable in Toronto?

Sam needed a lot of love and patience when he was rescued because of his experience with his previous owner. We did a lot of research on training dogs when he first came into our family so we could understand how to communicate with him. Our family has found that consistent boundaries and rules has helped Sam to feel calm and safe.

We also spend a lot of quality time with Sam so he knows he’s an important part of the family and socialize him with other dogs to give him a community of his own.

How did you decide to start your own business?

I have been an entrepreneur since I was 18-years-old, as a landlord in London, Ontario. My parents are entrepreneurs, so I grew up with the idea that a career is what you make of it, not just what you learn in school. Foxtrot is my third business to-date and it has been a thrilling experience.

How would you describe your personal style?

Because I lived in Singapore, I’m very inspired by Hong Kong and Singaporean fashion and style. I love bold, statement looks with sharp silhouettes. At work, I’m most comfortable in a “boy chic” style. On the weekends, I love to have fun with style, pairing couture pieces with vintage gems, or being playful with preppy.

How would you describe the look and feel of your home?

I think of my home as an ever-evolving work of art. My home has very traditional architectural details that I punctuate with street-art and modern-punk pieces. I have collectibles that I gathered during my travels, which I also like to display. My home is my own modern palace.

What does your ideal weekend look like?

My perfect day would entail spending the day walking around the city discovering a new neighborhood, followed by dinner at an innovative restaurant, laughing and dining with my boyfriend and close friends over award-winning scotch.

What inspires you?

I’m inspired by people and their stories. I am lucky to be surrounded by strong people who inspire me everyday. I’m also very inspired when I travel. Seeing new places and experiencing new countries expands my imagination and gives me my best ideas.

Finally, can you leave us with a funny story about Sam? 

Sam is a stealth one. He knows he’s not allowed to sit on the couch but he somehow finds a way to avoid being caught on it. I could be in the shower or in the other room taking a call and Sam will find his way on the couch and then back off it before I even see him. The dog hair and warm spot on the couch gives him away every time!

Keep up with Erica on Instagram and Twitter @EricaDFox and the Foxtrot team @Foxtrot_TO