Daniel Wellington Watches Uses Fluffy Followers As Brand Ambassadors

You and your pet could be featured on the Daniel Wellington Instagram page!

By Justyne Yuen-Lee


Credit: Instagram / @milaivyofficial

It’s no secret that dog owners are a fashionable, discerning, powerful buying group. Just look at how much these owners spent last year! Brands from Subaru to Moncler and more are catering to the petset with great success. Sometimes it’s a simple hashtag (#DinerEnBark, anyone?), like Hound Collection’s #FromHeadToHound that connects us to share moments, events, our pets, and yes, products.

Popular watch brand Daniel Wellington makes no exception. With their clever marketing and hashtag strategy, DW has harnessed the pet-fluencers of Instagram and capitalized on the Internet’s love for cute and fluffy animals. If you use #DanielWellington or #DWPickOfTheDay, Daniel Wellington may feature you on their Instagram page, to 3.9 million followers.


Credit: Instagram / @mylittle.cricket

The online dog community is quite supportive, and getting a post on a huge brand page  can help grow an account, exposing your content to so many new dog-loving followers.


Credit: Instagram / @puffie_the_chow

Plus, if you’ve got seriously great content, you can even become a brand ambassador and give your followers a discount code on purchases! #WinWin


Credit: Instagram / @gluecksmomente.fotografie

If you’re a regular person like me, you might just be satisfied with the Internet loving and adoring your pup! Just look at that face! Who isn’t a proud pet parent.

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