Grumpy Cat Wins $710 000 In Copyright Lawsuit

Grenade Vs. Grumpy Cat – The cat won, but didn’t break out a smile.

By Justyne Yuen-Lee


Credit: Instagram / @realgrumpycat

If someone were to trace the boom of cat content on the Internet, they might stumble upon random cat videos on YouTube from 2005. But if someone were to trace the boom of popular cats and subsequent advertising and sellable images, they’d uncover the roots of Grumpy Cat in 2012. From the grounds of a sub-Reddit forum, the photo of Tardar Sauce (Grumpy Cat’s actual name) grew from memes that floated to the surfaces of Tumblr, then Facebook, then Twitter, and finally settled and bloomed on Instagram.


Credit: Instagram / @realgrumpycat

Now Grumpy Cat has a company under her name, various partnerships, merchandise, television appearances, and a following of over 2.4 million on Instagram alone. One of these partnerships was with US coffee company, Grenade.


Credit: Twitter / @DinaJ

Grumpy Cat agreed to a $150 000 deal with Grenade in 2013 to serve “Grumppucinos” – an iced coffee drink with the cat’s face on it. Grumpy Cat’s owners filed a lawsuit against them when the coffee company “blatantly infringed” their copyrights and trademarks after Grenade began selling Grumppucino roasted coffee and Grumppuccino T-shirts.


Credit: Instagram / @realgrumpycat

In response, Grenade countersued Grumpy Cat for not holding up their end of the deal to promote Grumppuccinos on their social media. Additionally, according to Grenade, Grumpy Cat was supposed appear in a movie with Will Ferrell and Jack Black, but that never happened.

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