Land Rover Launches Pet-Friendly Upgrades to Celebrate the Year of the Dog in Style

Pup Pals Landy & Rover Show Off The Features In An Adorable Campaign

By Si Si Penaloza

Photo: Land Rover


If you’ve ever owned a dog, odds are you’ve overspent on pet proofing. Or splurged on making them look and feel special. It’s a wonder why more auto manufacturers aren’t catering to the booming affluent pet market.

Launched in concert with Chinese New Year, Land Rover reveals its new range of “pet packs” designed to make life with canine companions much more clean, fresh and stylish. The move comes right after the launch of the Landy & Rover campaign, Landy and Rover being two expedition-ready dogs who demonstrate the new features rather well and without bias to small, “not traditionally sporty” breeds. No one puts this scrappy terrier in a corner.

Photo: Land Rover

The company leads the luxury SUV category in catering to pet parents with specially designed pet themed upgrade packs. The pet pack is a two-piece kit that includes both a full-height partition for the cargo area, as well as either a rubber mat or a liner tray. Your spacious cargo hold can now be saved from wet paws with precision fit protection, custom made for Land Rover. The waterproof mat covers the carpet on the load space floor, while the liner tray has a raised lip on three sites to cover both the floor and side wall carpets. No reason to regret your little one getting all “dogged up”; they won’t muck up the car’s luxurious leathers.



Photo: Land Rover

No one likes to say this in polite company (aka marketing meetings), but dogs are filthy, smelly animals. While noble and lovable in character, physically speaking, certain overly drooling and shedding breeds simply wreck havoc on luxury goods. From Porsche to Pucci, Pomeranians don’t care about satin or matte leather finishes. Moreover, a $660 splurge on the pet pack is probably less expensive than whatever it costs to professionally replace or clean mud out of the leather.

Photo: Land Rover

The second element of the pet pack, and another way to make the most of your load space while protecting your vehicle, is the full height partition. This easily fitted accessory keeps your pet safe in the back of your vehicle while preventing muddy paws from clambering into the passenger seats and making undesirable tears and stains. The smartly designed partition also enables owners to separate the load space into two sections.



Photo: Land Rover

In addition to the pet pack accessories, the Rear Height Adjust on the Land Rover Discovery makes life easier for canine companions. The electronic air suspension lowers or raises the height of the vehicle at the touch of a button, making it easier for smaller or older dogs to climb into the load space. This easy-as-pie adjustable loading dock makes ingress and egress easier, a back saver for both pet and pet parent. We love technology that spares both your and your fur baby’s bone and joint health!

Photo: Land Rover

The British brand has long associated itself with man’s best friend. Created following lengthy, in-depth research into the proportion of Land Rover customers who are pet lovers, Landy and Rover have been entertaining fans via social media. It’s official, Great Danes are having their meerkat moment in marketing. Partitions are hardly unique ideas in the automotive space, but it’s nice to see pet themed upgrades that are custom built for specific vehicles.

Land Rover’s legendary capability means that visiting hard-to-reach places is all part of the adventure, but along with off-road adventures come off-road conditions like sand, snow and mud. Dogs love nothing more than ramping up their canine cred with new things to smell and roll around in, and there you have it – a remorseless, soiled up pup. A muddy moat may be your dog’s version of heaven, but that doesn’t mean the back of your Land Rover has to look like a swamp as a result.

Photo: Land Rover

If like Landy and Rover, your dog is inclined to take up all of the space on a long journey, or you need to store your luggage separately and safely or even keep a smoked salmon and Champagne picnic away from curious paws, you can easily separate the load space and lock down your lunch. People proteins and doggo proteins each have their designated spaces.

Dogs are such a big consideration at Land Rover, they have even created ‘CAD Dog’. This process uses a Computer Aided Design model of a dog to help the brand’s designer enhance cars with canine comfort in mind. With a vehicle that’s ready for any adventure, it seems only fair that your four legged family members get to go along for the ride.

 

Landy and Rover have been a hit across social media platforms. For believers, feng shui can make or break your good fortune. This new configuration and comfort upgrade can help you to get an organizational head start in the Year of the Dog. Besides pet-friendly accessories for the car, the new range also includes everything required for a country walk, including a dog lead, leather-lined collar, functional harness and coordinating water-resistant, quilted, wax jacket.

If 2017 is the peak year of marketing to dog lovers, perhaps it’s time to retire from using an old blanket or bedspread as a back seat protector like it’s 1979.